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Seattle Department of Design

SAM Varsity Crewneck

Regular price $65.00 USD
Regular price Sale price $65.00 USD
Sale Sold out
  • Somewhat paradoxically, museum merchandise often incorporates an athletic varsity aesthetic. Some of America's most renowned institutions--such as New York's MET or MoMA--hawk grey fleeces sporting a large, blocky serif on the chest. What is it about collegiate sports and art museums that work so well together? Perhaps these are the teams for those who would consider themselves more intellectual, or maybe this style is simply a graphically-superior method of conveying affiliation?

  • Regardless, we at SDoD felt it was high time our local institution got a similar treatment. Using a collegiate blue ink on a grey Champion Cotton Max crew neck, these sweaters sport prints on the chest and sleeves. Up front is a varsity interpretation of the museum's name, along with the SAM's Helvetica logo from the 1980s. The sleeves feature two sayings often used in annual reports and marketing materials from the institution: "Exploring Dynamic Connections Between Past and Present" and "SAM Connects Art to Life."

  • All profits from this collection will be donated to Coyote Central in Seattle's Central District, an organization dedicated to arts education for Seattle's underserved youth. Learn more and donate at

  • Printed in Seattle, 90% cotton/10% polyester Champion fleece

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